What is Doudou wau?

Doudou wau

Children and dogs are not just special creatures; they are family members who share our daily lives. Playing, sleeping, and growing together in the same space is a perfectly natural part of daily life.

"Doudou wau" was born as a brand that caters to such family structures, offering items that babies/kids and dogs can enjoy together.

◾️Background of Brand Launch

The concept of viewing babies/kids and dogs as "the same family"

Until now, matching outfits centered around people, such as parents and children, siblings, or couples, have been widely popular. In recent years, more and more families live with children and dogs in the same space, sharing their daily lives.

The idea for Doudou wau originated from the apparel director's life with her dog before she became pregnant. After giving birth, the family structure changed, and as her child and dog began to spend time together and grow up together, she realized that both everyday moments like walks and outings, and special days, were precious times that could never be revisited.

However, there are currently limited options for matching outfits that cater to such cohabiting lifestyles and view children and dogs as the same family. On e-commerce sites and social media, there are increasing requests for cohesive options, including materials, designs, and sizing.

◾️Brand Concept

"Matching happy moments for family and dog."

"Doudou wau" was born from the desire to cherish not only the moments intentionally preserved as anniversaries but also the everyday, ordinary moments that accumulate over time as important scenes.

To give shape to the special bond that forms between children and dogs through the daily act of "wearing."

That is the starting point of Doudou wau's manufacturing.

Walks, outings, time spent at home.

Even without doing anything special, we believe that the accumulation of such daily moments becomes an irreplaceable record when looked back upon later.

Rather than considering children and dogs separately, it's about enjoying time together as the same family.
We propose matching outfits that accompany such family time, where daily walks, outings, and even fleeting moments become irreplaceable memories when looked back upon later.