Brand Concept

Brand Concept = "Matching happy moments with family and dogs."

"Doudou wau" was born from the desire to view not only consciously preserved moments like anniversaries, but also the casual, everyday moments that accumulate, as precious family scenes.

Whether it's walks, outings, or relaxing at home, we believe that even without doing anything special, these daily snippets become irreplaceable memories when looked back upon later.

Instead of seeing children and dogs separately, we encourage enjoying time together as one family. We propose link coordinate outfits that naturally shape this bond through the everyday act of "wearing."